But isn’t Breakfast the most important meal of the day?


My son said this to me as soon as he read my last blog, Gone to the Dogs. It made me realise how we are manipulated as a society and this is just about Breakfast!

In 1917 an American Health Magazine made a quote that, ‘Maybe breakfast is the most important meal of the day?’
That sounds great until you realise that the editor of this magazine was Mr Kellogg himself, you got it, the Kellogg Cereal producer!

Drop the maybe, add a bit of advertising know-how, well a lot of advertising actually, and the, ‘Breakfast is the most important meal of the day’ was born.

Mr Kellogg mentioned above was the brother of Dr John Kellogg, the person that supposedly came up with the original idea for the breakfast cereal. He was a very religious man and ran a sanitarium in America. He produced this bland mush of grains to help patients. By all accounts, this was a mash-up mixture of overcooked biscuits. I’m not sure is milk was added, or just water, but no sugar. A bit different from the cereals we soon came to know. I read that the average meal was approximately 700 calories, so substantial.

Dr Kellogg had some fantastic ideas, some seemed forward-thinking, but many were quite bizarre. Check out the two links below if you want to know a bit more. Be warned, some are strange…

https://www.history.com/news/dr-john-kellogg-cereal-wellness-wacky-sanitarium-treatments

https://www.history.com/news/cereal-breakfast-origins-kellogg

How this cereal change to the product we know is uncertain, because as soon as the sales started to rise, loads of family members and so-called friends, claimed their involvement in it’s creation. His brother took over the company and founded the Battle Creek Toasted Corn Flake Company in 1906, and the rest is history.

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